Mobile games generated 11.9 billion downloads in 2021. This represented a 16.7% year over year increase. In total, mobile games generated $11.2 billion in Europe in 2021. Namely, there was an increase in overall revenue and a decrease in overall app downloads. Game app performance in Europe popularly followed overall EU app market trends. Source: Sensor Tower European Game App Market Google play saw a 4.3% decline in installs while the App Store saw a 2.7% drop. Overall downloads declined year-over-year for both stores. Google Play drove 20.2 billion downloads while the App Store drove 7.2 billion. When it comes to downloads, that performance was flipped (as is usually the case in the global app market) for the popular apps in Europe. The App Store accounted for 53.5% of user spending in Europe. The App Store drove more of this revenue than Google Play. Overall, the European app market made up 14% of global app revenue generated in 2021. As mentioned above, this represents a 22.8% year over year increase. The European App MarketĮuropean consumers spent an estimated $18.3 billion across the App Store and Google Play in 2021. Keep in mind, these trends are changing with the ongoing conflict in Ukraine. We look at the top trends and popular apps in the European app market for apps looking re-engage users in Europe. In fact, in 2021, European consumers spent 22.8% more in apps than they did the year before.
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